Terms of Service

Master B2B Terms of Service

Effective Date: September 2026
Provider: Ștefan Prohnițchi d/b/a anicetix.pro (“Architect,” “anicetix.pro,” “Provider,” “we,” “us”)
Website: https://anicetix.pro
Commercial Inquiries: contact@anicetix.pro

PREAMBLE & B2B COMMERCIAL WARRANTY

PLEASE READ THESE MASTER TERMS OF SERVICE (“TERMS”) CAREFULLY. BY PURCHASING AN ASYMMETRIC PIPELINE TEARDOWN, SUBMITTING AN INTAKE APPLICATION, EXECUTING A STATEMENT OF WORK, OR ACCESSING ANY SERVICES PROVIDED BY ANICETIX.PRO, YOU (“CLIENT,” “PRACTICE,” “FIRM,” “YOU”) AGREE TO BE LEGALLY BOUND BY THESE TERMS.

COMMERCIAL ENTITY WARRANTY: YOU EXPRESSLY WARRANT AND REPRESENT THAT YOU ARE ENTERING INTO THIS AGREEMENT SOLELY FOR BUSINESS, PROFESSIONAL, OR COMMERCIAL PURPOSES (SUCH AS THE OPERATION OF A HEALTHCARE, DENTAL, LEGAL, ARCHITECTURAL, WEALTH, OR ADVISORY PRACTICE) AND NOT AS A CONSUMER FOR PERSONAL, FAMILY, OR HOUSEHOLD PURPOSES. TO THE MAXIMUM EXTENT PERMITTED BY LAW, CONSUMER PROTECTION STATUTES DO NOT APPLY TO THIS COMMERCIAL CONTRACT.

1. DEFINITIONS

1.1. “Commercial Architecture” means the proprietary systems-level design, intake qualification logic, pipeline routing, and authority codification engineered to structure client acquisition for expertise-based practices.
1.2. “Asymmetric Pipeline Teardown” (“Diagnostic”) means the bounded, forensic diagnostic audit of a Client’s positioning, client intake workflows, and commercial conversion friction, delivered within a defined service level agreement (SLA).
1.3. “90-Day Implementation Build” (“Full Build”) means the turnkey technical installation, qualification routing, and systems handoff executed under an individual Statement of Work (SOW).
1.4. “Deployment & Sovereignty Guarantee” means the operational warranty that all contracted technical capture architectures, qualification routings, and reactivation protocols will be fully deployed, verified, and transferred to Client ownership within ninety (90) days.
1.5. “Client Materials” means all data, clinical workflow descriptions, brand assets, proprietary practice materials, and existing CRM database records provided by Client to anicetix.pro.
1.6. “Proprietary Methodologies” means the pre-existing intellectual property of anicetix.pro, including but not limited to the Lexicon of Commercial Architecture, the High-Friction Acquisition Filter, the Dormant Asset Reactivation logic, mathematical models, system templates, and diagnostic heuristics.

2. SERVICES & ENGAGEMENT STRUCTURE

2.1. The Asymmetric Pipeline Teardown (Diagnostic Phase)

  • Scope: Provider will conduct a forensic teardown of Client’s digital footprint, intake pathways, CRM qualification mechanisms, and pricing presentation to produce a structured Diagnostic Report.
  • Fee & Payment: The Teardown is priced at €500 (EUR) or $600 (USD), payable in full prior to the initiation of the forensic review.
  • Delivery SLA: Provider will deliver the Teardown within seven (7) business days following receipt of both full payment and Client’s completed Intake Diagnostic Questionnaire.
  • 100% Credit Rollover: If Client executes a Statement of Work for a Full Build within fourteen (14) calendar days of Teardown delivery, one hundred percent (100%) of the Teardown fee (€500 / $600) shall be credited toward the initial milestone payment of the Full Build.
  • Non-Refundability of Delivered Work: Due to the bespoke analytical and intellectual nature of the Teardown, fees are strictly non-refundable once Provider commences the audit. If Provider fails to deliver the Teardown within the 7-day SLA due solely to Provider’s default, Client’s exclusive remedy is a full refund of the fee paid.

2.2. The 90-Day Implementation Build (Full Build Phase)

  • Statement of Work (SOW): Full implementation engagements are governed by an individual SOW detailing milestones, deliverable specifications, third-party software requirements, and staged payment schedules.
  • Capacity Constraint: Client acknowledges that active Full Build partnerships are strictly capped at six (6) partner practices per quarter to preserve lead-architect oversight and architectural integrity. Acceptance into an engagement is at Provider’s sole discretion.

3. DEPLOYMENT & SOVEREIGNTY GUARANTEE (CLEAR BOUNDARY)

3.1. Engineering Deployment Warranty: Provider warrants under the Deployment & Sovereignty Guarantee that all contracted infrastructure (Capture Architecture, Qualification Routing, and Reactivation Protocols) will be operational, verified, and handed over to Client’s control within ninety (90) days of project kickoff, provided Client satisfies all cooperation prerequisites.
3.2. Exclusive Remedy for Deployment Failure: If Provider fails to deploy the contracted infrastructure within ninety (90) days due exclusively to Provider’s material breach, Provider will continue implementation at no additional cost until deployment is complete, or, at Client’s election, refund the implementation fees paid under the applicable SOW.
3.3. EXPLICIT SEPARATION FROM REVENUE OUTCOMES:
THE DEPLOYMENT & SOVEREIGNTY GUARANTEE IS A TECHNICAL AND OPERATIONAL INSTALLATION GUARANTEE, NOT AN EARNINGS OR REVENUE GUARANTEE.
PROVIDER DOES NOT GUARANTEE THAT THE DEPLOYED ARCHITECTURE WILL GENERATE SPECIFIC REVENUE NUMBERS, NEW PATIENT COUNTS, BILLABLE HOURS, OR PROFIT INCREASES. COMMERCIAL REVENUE IS DEPENDENT ON NUMEROUS VARIABLES BEYOND PROVIDER’S CONTROL, INCLUDING CLIENT’S CLINICAL OR TECHNICAL PRICING, CASE ACCEPTANCE SKILLS, CONSULTATIVE CLOSING ABILITY, ECONOMIC CONDITIONS, AND TIMELY OPERATIONAL FOLLOW-THROUGH BY CLIENT’S STAFF.

4. HEALTHCARE, DENTAL & PROFESSIONAL PRACTICE BOUNDARIES

4.1. No Practice of Medicine, Dentistry, or Law: Provider is a commercial systems engineering consultancy, not a licensed healthcare facility, dental practice, law firm, or financial advisory firm. Provider does not provide medical, dental, legal, tax, or investment advice.
4.2. Clinical and Ethical Sovereignty: Client retains sole and absolute authority over all diagnostic procedures, patient care decisions, clinical recommendations, treatment plan pricing, and medical records. Nothing in Provider’s deliverables shall be construed as modifying Client’s professional medical or ethical standards.
4.3. Regulatory Advertising Compliance: Client is solely responsible for ensuring that all marketing materials, positioning copy, and fee disclosures generated through the architecture comply with applicable professional codes of ethics and statutory advertising restrictions, including:

  • In the United States: State Dental/Medical Board rules, American Dental Association (ADA) Code of Ethics, and Federal Trade Commission (FTC) guidelines.
  • In Romania and the EU: Rules of the Romanian College of Dental Physicians (Colegiul Medicilor Stomatologi din România – CMSR), Law 95/2006, and EU consumer protection directives prohibiting misleading or prohibited medical claims.

5. PATIENT DATA PRIVACY & HEALTH REGULATORY COMPLIANCE

5.1. Client as Sole Data Controller: Client acknowledges and agrees that with respect to all patient records, protected health information (PHI under HIPAA), and special category personal data (under Article 9 of the EU/UK GDPR), Client is and remains the sole Data Controller.
5.2. Zero Ingestion of Protected Health Information: Provider’s systems and consulting services are designed to engineer workflow logic, conversion funnels, and communication frameworks. Provider does not request, store, or process Protected Health Information (PHI) or patient medical histories. Client shall not transmit unencrypted or un-anonymized patient medical files to Provider.
5.3. Execution of Reactivation Protocols: For the Dormant Asset Reactivation Protocol:

  • Provider provides the segmentation criteria, communication logic, and copywriting templates.
  • Client’s own authorized, licensed clinical staff must review, approve, and execute all patient communications using Client’s own secure, HIPAA/GDPR-compliant practice management systems (e.g., Dentrix, Eaglesoft, Carestream).
  • Client warrants that all outbound patient communications comply with the Telephone Consumer Protection Act (TCPA) (including prior express written consent for SMS/automated calling), CAN-SPAM, and GDPR consent standards.

6. INTELLECTUAL PROPERTY & ASSET SOVEREIGNTY

6.1. Client Deliverables (“Asset Sovereignty”): Upon receipt of full and final payment under an applicable SOW, Client shall own all right, title, and interest in and to the bespoke deliverables created specifically for Client, including customized CRM workflows, unique copywriting, and custom landing page templates.
6.2. Provider Proprietary Methodologies: Provider retains exclusive ownership of all right, title, and interest in and to Provider’s Proprietary Methodologies, background code, analytical heuristics, trade secrets, and the Lexicon of Commercial Architecture. Provider grants Client a perpetual, non-exclusive, worldwide, royalty-free license to use, execute, and display such Methodologies solely within Client’s internal practice operations. Client shall not sub-license, resell, publish, or distribute Provider’s Methodologies to third parties or competing consultancies.
6.3. Anonymized Case Autopsies: Client grants Provider the right to use aggregated, fully anonymized diagnostic metrics and operational case studies (“Case Autopsies”) for educational, analytical, and marketing purposes. Provider warrants that no Case Autopsy will disclose Client’s identifying name, trademarks, patient records, or confidential financial ledger data without Client’s prior written authorization.

7. CLIENT OBLIGATIONS & PREREQUISITES

7.1. Timely Cooperation: The timely execution of Teardowns and Full Builds depends on Client’s active participation. Client agrees to provide accurate diagnostic information, necessary platform access (e.g., CMS, CRM read-only access), and timely feedback within three (3) business days of Provider’s request.
7.2. Suspension of SLAs: Delays caused by Client’s failure to deliver required materials or approvals shall automatically extend Provider’s delivery SLAs by a period equal to the duration of Client’s delay.

8. PAYMENT TERMS, TAXES & CURRENCY

8.1. Payment Methods & Currencies: Fees are denominated in Euros (EUR) or United States Dollars (USD) as specified on the applicable invoice or checkout page. Payment must be made via authorized payment gateways (e.g., Stripe, Merchant of Record, or wire transfer).
8.2. Taxes: All stated fees are exclusive of applicable taxes, value-added tax (VAT), sales tax, or withholding taxes. Client is responsible for all applicable taxes arising from the transaction, excluding taxes based on Provider’s net income.
8.3. Late Payments: Unpaid invoices outstanding past ten (10) business days shall accrue interest at the rate of 1.5% per month or the maximum rate permitted by law, and Provider reserves the right to immediately suspend active systems deployment until full payment is cured.

9. CONFIDENTIALITY

9.1. Confidential Information: Each party agrees to hold in strict confidence all non-public commercial, technical, and financial information disclosed by the other party (“Confidential Information”).
9.2. Standard of Care: Each party shall protect the other party’s Confidential Information with the same degree of care it uses for its own confidential data, but in no event less than reasonable care. Confidential Information shall not be disclosed to any third party without prior written consent, except to employees, contractors, or legal advisors bound by equivalent confidentiality covenants.

10. DISCLAIMERS & LIMITATION OF LIABILITY

10.1. WARRANTY DISCLAIMER: EXCEPT AS EXPRESSLY SET FORTH IN SECTION 3.1, ALL SERVICES, DIAGNOSTICS, AND DELIVERABLES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” PROVIDER DISCLAIMS ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
10.2. CONSEQUENTIAL DAMAGES WAIVER: TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING LOSS OF PROFITS, LOSS OF REVENUE, LOSS OF DATA, LOSS OF REPUTATION, OR BUSINESS INTERRUPTION, REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT, NEGLIGENCE, OR OTHERWISE), EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
10.3. AGGREGATE LIABILITY CAP: PROVIDER’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR ANY SERVICE PROVIDED HEREUNDER SHALL BE STRICTLY LIMITED TO THE TOTAL FEES ACTUALLY PAID BY CLIENT TO PROVIDER UNDER THE SPECIFIC INVOICE OR SOW GIVING RISE TO THE CLAIM DURING THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE INCIDENT. FOR TEARDOWN ENGAGEMENTS, LIABILITY SHALL NOT EXCEED €500 / $600.

11. INDEMNIFICATION

Client agrees to defend, indemnify, and hold harmless Provider, its principal, contractors, and affiliates from and against any third-party claims, regulatory enforcement actions, liabilities, damages, or costs (including reasonable legal fees) arising out of or related to:
(a) Client’s clinical, medical, dental, or legal practice operations and patient/client care;
(b) Malpractice or negligence claims brought by Client’s patients or clients;
(c) Client’s violation of patient privacy statutes (HIPAA, GDPR) or marketing communication laws (TCPA, CAN-SPAM); or
(d) Client’s breach of professional licensing codes or advertising restrictions.

12. THIRD-PARTY TRADEMARKS & NOMINATIVE FAIR USE

Reference to former employers, corporate platforms, or enterprise entities (including Stefanini EMEA, Google, WordPress, HubSpot, ActiveCampaign, Dentrix, etc.) on anicetix.pro or in deliverables represents nominative fair use to describe professional career history and technical integrations. All trademarks remain the property of their respective owners. Mention of such entities does not imply affiliation, sponsorship, or corporate endorsement.

13. TERMINATION

13.1. Termination for Convenience: Teardown orders cannot be cancelled once analytical work commences. For Full Builds, termination rights shall be governed by the applicable SOW.
13.2. Termination for Cause: Either party may terminate an engagement immediately upon written notice if the other party materially breaches these Terms and fails to cure such breach within fourteen (14) days of receipt of written notice.
13.3. Survival: Sections 1, 3.3, 4, 5, 6, 8, 9, 10, 11, 14, and 15 shall survive any expiration or termination of these Terms.

14. GOVERNING LAW & DISPUTE RESOLUTION

14.1. Informal Dispute Resolution: Before initiating formal legal proceedings, the parties agree to engage in good-faith negotiations between authorized principals for a period of not less than thirty (30) days.
14.2. Governing Law & Jurisdiction: These Terms and any dispute arising hereunder shall be governed by and construed in accordance with the commercial laws of Romania (or, in the event of services executed through a designated Merchant of Record, the jurisdiction specified in the Merchant of Record checkout terms), excluding its conflicts of law provisions. The parties consent to the exclusive jurisdiction of the competent commercial courts in Bucharest, Romania.
14.3. Injunctive Relief: Nothing in this Section prevents either party from seeking preliminary injunctive or equitable relief in any court of competent jurisdiction to prevent the actual or threatened infringement of intellectual property or breach of confidentiality covenants.

15. GENERAL PROVISIONS

15.1. Entire Agreement: These Terms, together with any executed SOW or Teardown Intake Brief, constitute the entire agreement between the parties regarding the subject matter hereof and supersede all prior discussions, proposals, or understandings.
15.2. Severability: If any provision of these Terms is held to be invalid or unenforceable, such provision shall be severed, and the remaining provisions shall remain in full force and effect.
15.3. Independent Contractors: The relationship between Provider and Client is strictly that of independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship.
15.4. Modifications: Provider reserves the right to update these Terms periodically. Updates become effective upon posting to https://anicetix.pro/en/terms-of-service/. Continued engagement with Provider after updates constitutes acceptance of the modified Terms.

For questions regarding commercial contracts or Statements of Work, contact: contact@anicetix.pro.